Why has there been a delay?
Yes, developing and shipping this unique family of chargers has been uniquely challenging.
Demand has consistently outstripped supply. By now, we expected to be shipping on or ahead of our published batch schedule - but demand has continued to grow and supply has not yet caught up. We want you to know that we’re doing everything we can to accelerate production. Here are the concrete steps we have been taking:
We are no longer taking new orders for most of our chargers:
While demand continues to outstrip supply, the first step we can take is to cease all new orders for most products in our charging family. Until production catches up with demand, the only charging product available to the general public will be MAGFAST Extreme. If you have an existing pre-order, you’re on the list and will receive your product as soon as we can get it to you. For everyone else, orders will only open up once again once we have a clear path to inventory.
We have developed a fundamentally more efficient approach to engineering for the remaining and all future products:
Developing the core features of the MAGFAST range, including Snap-to-Charge, LEDelicious and the beautiful, strong, high-gloss monocoque product cases, took too long. With the firmware now developed and a much faster approach to engineering, new products will be finished in a fraction of the time. MAGFAST Heathrow and Wall are the first products to benefit. Road and Time will follow.
The original pre-order prices were heavily discounted. New customers will pay the full retail price:
If you have already ordered your MAGFAST products, you got a deal. We’ve raised prices to reflect the real costs of doing business - a change that will, over time, provide us more funds to scale our manufacturing capabilities sensibly.
We’ll provide better information here. And we’re asking for your help:
Each month, many thousands of you email and phone and text us to ask for updates on your batch. Some of you contact us repeatedly. Others have asked us to return their contribution - funds which were already earmarked for manufacturing.
We understand the need for information, and we agree. But there’s a challenge. Customer care is expensive; each time a member of our team responds to an individual request or returns a contribution, it drains our funds. So we’re asking you to help us to help you. We’re working to address the delays while production catches up with demand. We will do a much better job of regularly updating this status page. Please check here for the latest information, and please allow our team to focus efforts and resources on manufacturing. Patience is the best strategy to ensure that everyone gets their products.
